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DC Palestinian Film + Arts Festival

Graphic Design, Branding

DC Palestinian Film + Arts Festival

 

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Since 2011, DCPFAF has been a staple on the local cultural circuit. Our aim is to bring together a broad array of DC communities, using Palestinian filmmakers and artists as catalysts for productive discussions on film, art, and Palestinian culture.

Creatively, the mission is to consistently elevate the festival presence using bold, thematic graphics for each season, giving festival-goers a cohesive, branded message, which connects visually to the program curation.

 
 

 
 
 
 

2018

Playing off the 2018 theme “Threads of Resilience”, and this year’s two highly-anticipated workshop events with  Tatreez & Tea , we decided to take a fresh look at Palestinian embroidery. Rather than show the polished, finished outcome of tatreez ( embroidery ), we chose to highlight the backing that goes unseen but is beautiful in its own way. This is where the strength of the embroidery - the knots, stitches, and overlaps - are visible and textured. We see the work, the pain, the struggle of the process - what is hidden is now on full display. I played with the scale of the pattern so that the details of each stitch of the needle are emphasized and centered in the viewers eye.  The expectation of Palestinians to be resilient without cracking under the intolerable pressures of occupation is the front-facing side of the embroideries. We know these visuals, we love these visuals. We’ve become comfortable with them and recognize them as a fundamental element of Palestinian culture and resistance. But the reality of what it takes, how it breaks, and the chaos of struggle is the back-facing embroidery panel. The one you’ll never see unless you look for it. The side that literally allows the intricate embroideries - and the ‘unbreakable’ image of our people - to exist. We should not take for granted the intensity and the value of the imperfect structure in which our resilience is founded.

Playing off the 2018 theme “Threads of Resilience”, and this year’s two highly-anticipated workshop events with Tatreez & Tea, we decided to take a fresh look at Palestinian embroidery. Rather than show the polished, finished outcome of tatreez (embroidery), we chose to highlight the backing that goes unseen but is beautiful in its own way. This is where the strength of the embroidery - the knots, stitches, and overlaps - are visible and textured. We see the work, the pain, the struggle of the process - what is hidden is now on full display. I played with the scale of the pattern so that the details of each stitch of the needle are emphasized and centered in the viewers eye.

The expectation of Palestinians to be resilient without cracking under the intolerable pressures of occupation is the front-facing side of the embroideries. We know these visuals, we love these visuals. We’ve become comfortable with them and recognize them as a fundamental element of Palestinian culture and resistance. But the reality of what it takes, how it breaks, and the chaos of struggle is the back-facing embroidery panel. The one you’ll never see unless you look for it. The side that literally allows the intricate embroideries - and the ‘unbreakable’ image of our people - to exist. We should not take for granted the intensity and the value of the imperfect structure in which our resilience is founded.

 

Cannes

In 2018 Palestine was represented for the first time at the 71st edition of the Festival de Cannes with a pavilion showcasing Palestinian cinema. As part of this pavilion, DCPFAF - along with other leading Palestinian festivals from around the world - were asked to submit a graphic to be printed in a catalogue for this inaugural pavilion. This design is an homage to Palestinian futures - a concept that is based on memories already past. It speaks of joy, resistance, and imagined tomorrows.

 
 

2017

 

2015


2014

 
2014 | program  DCPFAF 2014 was a tribute to the children of Gaza who perished in the Israeli offensive, 'Operation Protective Edge' just two months earlier. I designed the program as a tribute to them as well.

2014 | program

DCPFAF 2014 was a tribute to the children of Gaza who perished in the Israeli offensive, 'Operation Protective Edge' just two months earlier. I designed the program as a tribute to them as well.